A collection of videos, webinars, tutorials and talks on innovation, commercialization and technology transfer.
No matter where you are on your journey, there is something for you...
01
Research & Ideation
Generate ideas and hypotheses.
Define your problem and solutions.
Identify users and an unmet need...
02
Development
Comprehensive customer discovery and the business model canvas.
Prototyping and testing with end users.
03
Production & Commercialization
Business best practices, business plans. Production and manufacturing. Partnerships. Licensing and more...
01 Research & Ideation
Storytelling by Don Morrison.
What is important to get across when telling the story of your idea or innovation? What should you include in your pitch? Watch for tips and tricks to keep in mind to make people want to know more.
Articles of Interest
Stay tuned for videos on defining your problem, solution, stakeholders and identifying an unmet need.
02 Development
Mapping the AT Tech Transfer Pathway:
Getting Paid & Engaging Stakeholders by Dr. Susan Cohen, Katz School of Business, University of Pittsburgh
Articles of Interest
Stay tuned for more videos on intellectual property (IP), market requirements and more.
Getting Paid
Assess your revenue model & pricing strategy while testing value proposition on target customers. Be Ready to Pivot!
How do you create value and for whom?
What can you monetize?
Does a relevant system for payment already exist?
Which stakeholders feel the impact of the unmet need?
How do stakeholders currently pay?
Engage Your Stakeholders
Identify who your stakeholders are early.
Think beyond the customer.
A stakeholder will ultimately be who pays for your product and may not necessarily be the end user.
03 Production & Commercialization
Stay tuned for videos on commercialization, partnerships, manufacturing, licensing and more.
Stay tuned for videos on commercialization, partnerships, manufacturing, licensing and more.