A collection of videos, webinars, tutorials and talks on innovation, commercialization and technology transfer.
No matter where you are on your journey, there is something for you...
Research & Ideation
Generate ideas and hypotheses.
Define your problem and solutions.
Identify users and an unmet need...
Comprehensive customer discovery and the business model canvas.
Prototyping and testing with end users.
Production & Commercialization
Business best practices, business plans. Production and manufacturing. Partnerships. Licensing and more...
01 Research & Ideation
Stay tuned for videos on defining your problem, solution, stakeholders and identifying an unmet need.
Stay tuned for more videos on intellectual property (IP), market requirements and more.
Assess your revenue model & pricing strategy while testing value proposition on target customers. Be Ready to Pivot!
How do you create value and for whom?
What can you monetize?
Does a relevant system for payment already exist?
Which stakeholders feel the impact of the unmet need?
How do stakeholders currently pay?
Engage Your Stakeholders
Identify who your stakeholders are early.
Think beyond the customer.
A stakeholder will ultimately be who pays for your product and may not necessarily be the end user.