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Visualizing Powerful Products

May 6, 2021 @ 4:00 pm - 5:30 pm

Join serial entrepreneur and CMU professor, Adam Paulisick, as he guides a small group through the process of building a stakeholder map and considerations for creating a minimum viable product (MVP).

The hands-on workshop will help you prioritize who to build for and sell to and equip you with the tools to create a simple but compelling concept map that educates customers, investors, and future employees on the powerful experience you’re building. Each participant will walk away with their very own stakeholder map and storyboard.

This free, 90-minute workshop will be limited to 15 participants. Adam will be using miro.com, an online collaborative whiteboard, to help participants visualize their stakeholder map. In advance of the workshop, participants will be required to attend a brief session on the wonders of miro.com (Friday, April 30, 8:30 AM) or watch a brief tutorial video.


Who’s perfect for this workshop?

Save your spot if you’re an entrepreneur stressing about the questions below:

  • Do I have enough focus on 2-3 major customers for my product and sales efforts?
  • In what order should I prioritize customer feedback?
  • What’s a clear and simple way to explain the experience I’m building?
  • Do I want to learn how to build/manage remotely with digital tools like miro.com?

Never used miro.com? No worries! You don’t need to be a miro pro to benefit from this workshop, but you should feel comfortable using the internet for research, interacting with social media platforms, and re-sizing photos. The brief miro tutorial required before the workshop will get all participants up to speed and ready to learn.



Adam Paulisick is a Senior Partner and Chief Product Officer of Headstorm, a boutique software and data consulting firm leading global 2000 CXOs into a digital future with sales-led transformation, design engineering, corporate agility, and systems thinking. Adam is also an Adjunct Professor of Entrepreneurship (sales, marketing, and digital product design) at the graduate level of Carnegie Mellon’s Tepper School of Business and a lead Exec Ed Instructor at CMU’s School of Computer Science. Prior to Headstorm, Adam was in the role of Chief Product Officer at the Boston Consulting Group (BCG) post the acquisition of MAYA Design and was a Senior Vice President at the Nielsen Company post the acquisition of BuzzMetrics with global leadership roles based in the US and Europe. When not on campus or in the boardroom, Adam’s focus is on TheShop.org – a community workspace he co-founded with his wife, Ashley Cecil, to support inclusive entrepreneurship in some of Pittsburgh’s most underutilized neighborhoods.


May 6, 2021
4:00 pm - 5:30 pm
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