This workshop will provide an overview of Search Engine Optimization (SEO) best practices & strategies for ranking your website higher.


About this event

Want to know if this workshop is for you? Do a quick search of your business. If it doesn’t rank at the top of the search results, then you have your answer! Master the art of getting found online, so the late nights, personal investment, and hard work that goes into building a business don’t go to waste.

This interactive workshop will help you master the art of creating strategic content to improve your business’s SEO rankings. Facilitated by team members of Headstorm‘s Pittsburgh Office, real-world examples and collaborative activities will be used to define what SEO is and why it is important to all businesses, no matter the size or customer base. The session will also help you prepare actionable steps to enhance your on-page & off-site SEO performance, compile a keyword list with relevant search phrases, and explore tools to help you track your performance.

Sign up for this workshop if you’re an entrepreneur or small business owner who wants to increase your website rankings but has limited knowledge of SEO tools and strategies.

At the end of this free 1.5-hour workshop, you’ll walk away with:

    • An understanding of how search engines work and how Search Engine Optimization (SEO) works as a digital marketing channel
    • An overview of the core tenants of SEO, including the different pillars that contribute to Google & other search engine rankings
    • Skills and increased knowledge for generating a keyword list and starting an SEO campaign
    • New tools and resources to plan and measure a successful SEO campaign


Headstorm solves impactful problems with data, software, and strategy. Headstorm strives to be your unfair advantage in engineering sustainable growth. Workshop facilitators include:

Pat O’Donnellis a Director and Pittsburgh Office Leader at Headstorm, a boutique product and software consultancy headquartered in Dallas, TX. Pat holds an MBA from the Tepper School of Business at Carnegie Mellon, and works across a variety of sectors as a product consultant and entrepreneur, including healthcare, human services, education finance, and real estate. Pat resides in the Strip District.

Eric Baumann is a Senior Consultant at Headstorm where he works as a software engineer/team lead for software products focused in healthcare, life sciences, and agTech. Eric, a Pitt Computer Engineering grad, is currently studying to obtain his Master of Computer Science at the University of Illinois at Urbana-Champaign. In his free time, Eric enjoys anything that gets him moving (bonus points if he can do it with others). Specifically, his favorite hobbies are rock climbing and skiing. Eric grew up in the South Hills and now lives in Friendship.

Devon Callanan is a Consultant at Headstorm, working to improve client products through the thoughtful application of software best practices. He is a Pitt alum where he received both a B.S. and M.S. in Computer Engineering, studying the intersection of hardware and software. Devon lives in Squirrel Hill, but his searches for good soccer games takes him all across the city.

Kyle Schriver is a Project Leader at Headstorm, focusing on high tech software, hardware, and consumer goods. He has 20 years experience helping companies use data to improve operations, product management, and customer success, and has been volunteering as a career and business coach since 2010. Kyle received his Bachelors and Masters in Information Systems from Carnegie Mellon University.

Sean Schellinger is a Senior Consultant at Headstorm, focusing on backend development and implementing proper CI/CD practices for our client. Prior to Headstorm, he worked in a wide variety of industries, from automated train control to medical simulation. He is a Pitt alum where he received a B.S. in Computer Engineering. Sean currently resides in Allison Park with his fiancé and two cats.