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Selecting the Best Idea to Pursue

March 18 @ 5:30 pm - 7:00 pm

Innovation starts with an idea. And you might have several. But how do you determine which one to pursue? Join Mar Hershenson, founding managing partner at Pear, to learn how to evaluate your startup ideas. She’ll also share what investors look for when evaluating high-potential ideas.


Mar is Pear’s Founding Managing Partner. After earning a PhD in Electrical Engineering from Stanford University, Mar developed a groundbreaking technique of optimizing the design of analog semiconductors. Since then, she has accrued over 13 years of founder experience, co-founding three startups in mobile/ecommerce, enterprise software and semiconductor industries and has registered 14 separate patents. As Pear’s co-founder and managing partner, Mar brings operational and technical expertise to the Investment Team. Mar is passionate about teaching. She is in currently a Lecturer for Stanford University, teaching Lean Launchpad, one of the premier entrepreneurship classes at Stanford. Prior to that, she was a Consulting Professor at Stanford teaching the introductory course in Analog Circuit Design for nearly a decade. Mar serves on the board of trustees of Harvey Mudd College and the Advisory Board of the Electrical and Computer Engineering department at Carnegie Mellon University. She is a founder of Equity Summit, the premier conference for connecting URM Venture Capital GPs to LPs, and an initial founding member of All Raise. Mar is based in the Bay Area with her husband Matt and has three children. She has been recognized by MIT Technology Review as a Top Innovator Under 35, named a Champion of Innovation by Fast Company, awarded the Digital Automation Conference’s Marie R. Pistil Achievement Award, and recognized on the Forbes Midas List in 2021, 2022, and 2023.


The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.

Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.

If you would like to request accommodations, please contact i-lab@harvard.edu in advance of the event.


Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.


March 18
5:30 pm - 7:00 pm
Event Category:


Harvard Innovation Labs
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