How To Avoid the Top Mistakes in B2B Sales

Explore the B2B sales landscape and learn strategies for success at this interactive event. The workshop will discuss how to sell to businesses, how to avoid common sales mistakes, and how to employ sales strategies that will take your venture further faster.

Speaker Name: Phil Green, Harvard Innovation Labs B2B Advisor

As Associate Director, Venture Programs, Phil ‘s mentoring is focused on B2B, as well as teams where engineering/product development choices are critical to the venture.

Phil brings 30 years of experience in building products, services, teams, and companies. As a former CTO, he has built web-based enterprise applications, as well as consumer mobile apps for IOS and Android. As a former CEO, he built a customer base of 5,000 organizations, in 50 countries, serving over 1 million users. This B2B venture used a direct sales channel to penetrate F1000 accounts such as Bank of America, NASA, Owens Corning, Pfizer, Kraft Foods and used an indirect partner channel to penetrate international markets as well as small or midsize US businesses. As a COO, he has improved operations, profitability, and led the company’s push to establish an inbound marketing strategy focused on generating B2B leads. Phil has experience in conversational AI, search, database systems, agile development, no code product development solutions such as Bubble & Glide, and has worked at venture-backed start-ups, self-funded start-ups, and publicly traded companies. Phil can also advise on how to approach Angels, and he is a Boston Techstars alumnus. Phil holds an MBA from HBS and graduated from Harvard College with an AB in Economics.